We provide a portfolio of services for emerging and growing companies. They include:
Interim marketing management
Our clients frequently engage us to take a leadership role in their organization, such as Vice President of Marketing or Director of Marketing, for an interim period of time. For emerging companies, this provides an experienced professional at a cost that fits a start-up budget. For growing companies, an interim marketing manager provides flexibility, continuity and talent to the organization.
Whatever the size and stage of client company, a marketing professional from Vista Group Marketing can take the reins with very short ramp-up time and bring an extensive background of experience to the business.
Turnkey project management
Vista Group Marketing can provide services to completely manage and execute a project such as:
Many of our clients are newly formed companies that are undertaking their initial branding effort. Others seek to refresh or refine their branding. We work on the five key elements of branding: brand position, brand promise, brand personality, brand story and brand associations. And we help you consistently incorporate your branding into every behavior, action and communication so that your business can successfully generate brand awareness and understanding.
Essential to sales and marketing success, your CRM (Customer Relationship Management) system can be a valuable productivity tool or it can be a significant source of frustration. To get results, it must be used. To be used, it must fit how your organization works as seamlessly as possible. We can help you get started with a CRM system and we can audit and improve your existing system.
We love marketing with email! It is still one of the most cost-effective means to reach and connect with prospects and customers. But, the competition for your target’s Inbox is constantly growing, we can help you build and implement an email strategy that works.
We love generating leads. High quality leads. Leads that your sales organization will love. We will help you define measurable objectives for a lead generation marketing effort, develop a strategy and implement the plan. We’ll track results and implement continuous improvements that build on your success.
Whether printed or digital, items such as brochures, newsletters, press releases, fact sheets and sales guides are necessary to provide information about your company, products and services. We have extensive experience in the strategy, design, content development and production of virtually any type of collateral.
We estimate that our team has managed several hundred product launches over the past 20 years, so we’ve lots of experience in rolling out new products and services. We’re especially good at launches that involve multiple channels of distribution and market segments. Every product launch is different, but they all involve many players, elements and details. Our masters of planning, organization and coordination can work with your team or independently to ensure the smooth and successfully launch.
Social media marketing
The opportunities to connect with your prospects and customers via social media are immense. There are a myriad of choices and decisions to make, which can be a bit overwhelming. We can help you identify and set priorities that are best for your business, then develop and implement a practical strategy for making the most of your social media opportunities.
Website design and development
We build new websites, as well as upgrade and maintain existing sites. Our team includes experts in coding, design and content strategy and we have experience with simple to highly complex sites. We’ve helped clients build online communities, e-commerce sites and portfolios. And we’ve undertaken website content reviews and audits that produced actionable recommendations for improvements in meeting visitor needs and expectations.